For instance, global warming connects to our carbon footprint. Which connects to our consumption. Which connects to the value we put to status and identity. Which is connected to external validation in lack of self worth. You can see where this is going.
By looking at the root cause rather than the symptom, it becomes apparent. It's not the world that needs to change, it's human behaviour.
The solution isn't out there. It's within.
What we're saying is, to tackle global problems beyond the symptoms, human behavior needs to change. We need people to live and act sustainably in the world. This change can't be achieved only through external means such as legislation and incentives. It needs to be a psychological/inner shift that transforms how we view ourselves, our relationships to others and the world. This is the kind of deep transformation that leads to a lasting and positive change in human behaviour.
A scalable solution is needed.
How do we get as many people as possible to transform into a more sustainable mindset? We know that the tools for helping people to achieve this already exist. The challenge is that today, these tools are only available to a fraction of the population. And at a very high cost per individual. 29k aims to change this. By combining proven psychological tools with technology, personal growth for the first time in human history has the potential to scale to millions of people, at a fraction of the cost.