The Research & Psychologist
Behind 29k
  1. The courses and exercises are built in recent and proven interventions.
  2. That the user journey from onboarding and through-out the Platform is optimized from a psychological perspective
  3. Exercises are designed in a way to help and not cause harm.
  4. Safety tools are in the Platform if a user is in need, e.g., overwhelmed or need further help.
  5. To research the effects of using the Platform.
To integrate the most recent and relevant research findings from psychology and related disciplines, we have six in-house psychologists and researchers. They are responsible for making sure:

To use the best interventions from top-researchers across different psychology fields, we first look at the evidence-base to select interventions and then approach the relevant researchers with expert knowledge in that area and initiate collaborations. Our psychology and research team's role is to bridge and integrate exercises from that field into our Platform.


The psychology and research team build scientific tools into the Platform to help the user follow their progress (e.g. a stress-test before and after the stress-Resilience program). Our role is to create tools that can guide the users to the courses and exercises pertinent to them. Our team designs research studies measuring the actual effects of the programs or time spent on the Platform.

Another role of the psychology and research team is to progress the science of psychology by finding new and innovative ways to conduct large-scale trials integrated into a user-friendly platform. One example is researching measurement by using short push-notifications that work both as an intervention in itself and as a way to collect data.

Our researchers Bond & Dowling at 29k Centre for Transformation" have conducted a new innovative study on push-notifications as an intervention for helping people in rehabilitation after being hospitalized from Covid-19 in the UK. In this randomized controlled trial, they centered the intervention around a new psychological construct named ALIVE (ALIVE stands for Actively Living and Interconnecting Vitally in one's Embedded-world). They found that compared to a control group that received push notifications with health tips (e.g. "remember to wash your hands"), the ALIVE group recovered both physically (e.g., increased heart & lung capacity) and psychologically (e.g., increased social connectedness, life quality and decreased symptoms of stress, depression, and anxiety) as compared to controls. This study is currently under peer-review for publication in a scientific journal.

From a research perspective, the aim is to have a vast number of users (several million) to answer questions that psychology is not yet able to answer due to the limited number of participants one typically can include in a randomized clinical trial.

All programs are based on proven scientific tools that are effective in psychology research at large, such as:
  • Populations studies
  • Research on effective treatment components
  • Interventions built on Cognitive Behavior Therapy (CBT)
  • Internet-based Cognitive Behavioural Therapy (iCBT)
  • Newer forms of CBT that take a contextual approach like "Acceptance and Commitment Training" (ACT) and Contextual Behavioural Science CBS).
  • Cognitive Behavior Therapy (CBT) tools that address our whole "human context" and uses the "Acceptance and Commitment Training" (ACT) methodology.