"On average, we have 29 000 days to live on planet earth. Our purpose is to support as many people as possible to make their days count."
"On average, we have 29 000 days to live on planet earth. Our purpose is to support as many people as possible to make their days count."

Non-profit on
a mission

The birth of 29k started with a dinner between a philanthropist,
a happiness research expert and a tech billionaire.
To summarize a full night's visionary conversation into one sentence: individual growth could be one of the most important tools for impacting our personal and shared future, and a scalable solution is within reach. If they did it together.

Based in Stockholm, Sweden, 29k is a non-profit initiated by two foundations, Norrsken Foundation and Ekskäret Foundation. Working with leading researchers and scientists from Harvard University and the Karolinska institute. We are joined by philantropists, foundations and companies that share our values and want to support our ambition.

On top of all this we have a world class team who is committing their days into building the solution. We have celebrities, moms, musicians, yogies, techies and gamers all bound to a common belief in the potential of humans.
Our Founders
Erik Fernholm
Initiator/Executive Chairman
Erik is driven by the idea that a fulfilling life and work should be the norm, not the exception. He is a thought-leader who works as a keynote speaker, board advisor and leadership developer. With a background in Cognitive Neuroscience, Happiness Research and Evidence Based Changework his specialty is understanding why people do what they do and how to perform and feel better.
Niklas Adalberth
Niklas Adalberth co-founded unicorn payment company Klarna 2005. More than ten years later he left his operational role as deputy CEO to found tech-for-good Norrsken Foundation. Norrsken invests in entrepreneurs that tackles the biggest problems in society. In addition to investments, Norrsken opened the largest co-working space in Europe for people that tries to improve the world with over 350 members.
Tomas Björkman
Tomas Björkman is an entrepreneur in financial services, media, property and banking. In 2008, Tomas established the Ekskäret Foundation in Stockholm, which aims to facilitate personal development and social change. Tomas is also the co-founder of the research institute Perspectiva in London and of the co-creation Loft in Berlin. He is the author of three recent books: The Market Myth (2016), Världen vi skapar (2017) and, together with Lene Andersen, The Nordic Secret (2017).
Meet the Team
Maria Modigh
Elise Lilliehöök
Sonja Petrovic Lundberg
Jakob Ohman
Stefan Ekwall
Co-Creation Creator
Fredrik Livheim
Research and Content Strategist
Ian Vidales
Full Stack Developer
Agnes Branny
Sedir Ajeenah
Communications Director
Nam Vu
Full Stack Developer
Johanna Schwang
People, Operations and
Community Lead
Jacqueline Levi
Psychologist and Content creator
David Lindberg
Örjan Fors
Full Stack Developer
Pamela von Sabljar
Jenny Rickardsson
Psychologist and Researcher
Samuel Plumppu
Chris MacTaggart
Senior Product Designer
Kajsa Unge
Senior Designer and Developer
Emil Rondahl
Victoria Gladkiy
Digital Marketing Lead
Pegah Afsharian
Project Lead
Jonas Mendes
Karolinska Institutet
Karolinska Institutet is one of the world's foremost medical universities. Our vision is to advance knowledge about life and strive towards better health for all. As a university, KI is Sweden's single largest centre of medical academic research and offers the country's widest range of medical courses and programmes. Since 1901 the Nobel Assembly at Karolinska Institutet has selected the Nobel laureates in Physiology or Medicine.

Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world.
More about the research behind the 29k content
Partners & Contributors
Ekskäret Foundation
With the aim facilitate the co-creation of a more conscious society, the Ekskäret Foundation creates arenas and various initiatives with the goal of stimulating sustainable development at both an individual as well as a societal level.

Norrsken Foundation
Norrsken wants to create a world that is optimised for both people and planet. With the belief that entrepreneurs building rapidly scalable businesses are the best bet to solve some of the problems facing our world. Norrsken is an ecosystem consisting of Norrsken House, a co-working space for over 350 impact entrepreneurs in Stockholm, and the seed fund Norrsken Founders Fund which invests in companies with the potential to radically improve the world.

Hugo Stenbeck Foundation
Hugo Stenbeck Foundation supports social entrepreneurs that improve the lives of children.Since 1962, the foundation has sought out and supported interesting initiatives and people who work with children's rights, mental health, education and entrepreneurship.