Your Inner Development App and Supportive Community

29k is a non-profit organisation and community on a mission to make personal growth available for everyone, for free.

Why we do it

For the greater good. We need to strengthen people and people's ability to create healthy environments around themselves, for others.

We think that's probably one of the most important things to do globally today and we believe that it's through inner sustainability and inner growth that we can navigate and build a more sustainable society.

What we do

The 29k platform makes evidence-based psychological tools both scalable, lovable, and free.

With over 300,000 users and an average rating of 4.8 from +4,500 users on Appstore/GooglePlay, our approach has already proven to scale a shift in how people see themselves, others and the world.

Who we are

We are an open-source, co-created non-profit making psychological tools for mental health, inner development, and civic leadership accessible, free, and meaningful to millions.

Our belief is that wiser decision-making is the most important aspect for our personal and shared future. Therefore, we've built a free and scalable solution enabling lasting individual growth.

Our Founders

Tomas Björkman

Tomas Björkman is an entrepreneur in financial services, media, property, banking. In 2008, Tomas established the Ekskäret Foundation in Stockholm, which aims to facilitate personal development and social change. Tomas is the co-founder of the research institute Perspectiva in London and of the co-creation Loft in Berlin. He is the author of three recent books: The Market Myth (2016), Världen vi skapar (2017) and, together with Lene Andersen, The Nordic Secret (2017).

Niklas Adalberth

Niklas Adalberth co-founded unicorn payment company Klarna 2005. More than ten years later he left his operational role as deputy CEO to found tech-for-good Norrsken Foundation. Norrsken invests in entrepreneurs that tackles the biggest problems in society. In addition to investments, Norrsken opened the largest co-working space in Europe for people that tries to improve the world with over 350 members.

Erik Fernholm

Erik is driven by the idea that a fulfilling life and work should be the norm, not the exception. He is a thought-leader who works as a keynote speaker, board advisor and leadership developer. With a background in Cognitive Neuroscience, Happiness Research and Evidence Based Changework his specialty is understanding why people do what they do and how to perform and feel better.

Meet the Team

Lisa Lööf

UX Research

Ints Ivanovskis

Visual Designer

Jonas Mendes Pinheiro

Full Stack Developer

Johanna Schwang

People, Operations and Community Lead

Emil Rondahl

Full Stack Developer

Fredrik Livheim

Research and Content Strategist

Victoria Gladkiy

Digital Marketing Lead

Kajsa Unge

Senior Designer and Developer

Jakob Ohman


Elise Lilliehöök


Maria Modigh


Jenny Rickardsson

Chief Psychologist